Prolifik Glossary

Plain definitions for every term that shows up in the Prolifik app or these docs.

A

Active brand — The brand currently selected from the workspace switcher (top-left of the sidebar). Most pages default to showing only the active brand's data; some have an "All brands" toggle.

Active days — Days of the week, on a brand's posting schedule, when slots fire. Other days are skipped automatically.

AI writes it (Text Story / Meme Reaction / Clip Montage / Video Hook & Demo) — Generation mode where the AI authors the script from your prompt. The alternative is Type my own.

Angle (Content Angle) — A reusable strategic theme on a brand. Angles bias the AI toward specific messages without re-prompting every time. Up to many active angles per brand.

Approved — A piece that has been positively swiped in Pulse. Approved pieces are auto-queued to the Calendar at the next available slot.

Archive — Library filter for pieces that have been manually archived or rejected from Pulse.

Automation — A bulk-render operation that produces 25–1,000 pieces from a single brief. Created at /automations/new. Pieces it produces carry the AUTOMATION source label.

B

Brand — The unit of voice, palette, audience, and posting cadence. A workspace can hold many brands. Each brand has its own auto-extracted Identity & Product, Purpose & Positioning, Market & Competition, and posting schedule.

Brand Intelligence — The auto-analysis layer that reads your homepage and extracts colors, voice, product offering, and competitors when you add a brand. Re-run with Re-analyze any time.

Brand workspace — On Enterprise, a dedicated container for one client's brand, isolated from others.

C

Calendar — The publishing schedule view at /calendar. Month grid + day-detail panel. Drag-and-drop supported.

Content Angles — See Angle.

Content Library — See Library.

Create New (Content tab mode) — Default content-creation mode where you write a fresh prompt. The alternative is Remix, which starts from a trending example.

Customer Segments (Brand → Market & Competition) — Audience breakdown, formatted Name - X%. Visualized as a colored bar.

D

Decide later — Shorthand for the "Render now & decide later" automation mode, which sends pieces to the Library + Pulse for swipe approval. The alternative is Render & download zip.

Direct Posting API (Pro plan feature) — Direct platform-publishing without manual copy-paste. Not a public Prolifik API — that's on the roadmap.

Do's / Don'ts (Brand → Tone & Voice) — Up to 10 Do's and 10 Don'ts that constrain every script generated under the brand.

F

Failed (piece status) — The piece's render or publish failed. The Calendar surfaces a retry option; many failures are connector token expirations.

Format — One of the five output structures: Image Carousel, Text Story, Meme Reaction, Clip Montage, Video Hook & Demo.

I

Image Carousel — Format. Slide-based with bold text overlays and audio. Highest save rate.

L

Library — The all-time list of every rendered piece in your workspace, at /library. Filterable by Status, Format, and Source. Searchable by script text.

M

Manual content — Single-piece generation via /content/{format}. Source label MANUAL in the Library. Counterpart to Automation.

Meme Reaction — Format. AI avatar reacts on screen while content plays behind. Native to TikTok / Reels virality.

Mention your brand name — Toggle on every Content tab. Yes/No determines whether the script explicitly names the brand.

P

PARTIAL (post status) — Piece posted to some connected platforms, failed on others. Usually a connector reconnect.

Piece — One generated video. Sometimes called a video, a script, or content. The unit of your monthly cap.

Plan & Billing — Settings dialog section showing your plan, usage, and invoice info.

POSTED (post status) — Piece is live on the platform.

Posting schedule (per brand) — Timezone + active days + times-of-day. Determines when approved pieces auto-publish.

Preferences (Pulse) — Filters for what shows up in your Pulse session — by brand, format, or source.

Priority Rendering (Pro plan feature) — Pro automations are processed before Starter automations when the queue is busy.

Pulse Mode — The swipe-to-approve interface at /pulse. Approve with →, skip with ←, mute with M.

Q

Queued — Synonym for SCHEDULED in some Calendar copy.

R

Re-analyze — Button on the Brand detail page to re-trigger the homepage analysis.

Remix (Content tab mode) — Generation mode that starts from a trending example. Click Remix this on any trending card.

Render & download zip (automation mode) — Pieces render and you receive a zip. Pieces do not enter Pulse or Calendar.

Render now & decide later (automation mode) — Pieces render and land in Library + Pulse for swipe approval. Default.

Rendering (piece status) — Visuals are being produced. Becomes Ready on completion or Failed on render error.

S

SCHEDULED (piece / post status) — The piece is queued to a Calendar slot and will publish at that slot.

Schedule new post (Calendar) — Ad-hoc scheduling for a specific time outside the recurring brand schedule.

Slot — A (day-of-week, time-of-day) combination on a brand's posting schedule. Approved pieces fill the next available slot for their brand.

Source (Library filter) — MANUAL, AUTOMATION, or All. Indicates how a piece was generated.

Status (Library / Calendar) — READY, RENDERING, SCHEDULED, POSTED, PARTIAL, FAILED, ARCHIVE. See Statuses below.

Statuses

The full piece lifecycle:

generated → rendering → ready → scheduled → posted
                          │         │           │
                          │         │           └─→ partial / failed
                          │         └─→ skipped (Pulse)
                          └─→ failed (render)

T

Text Story — Format. Bold word-by-word text over video. Fastest to produce, no assets needed.

Theme (Image Carousel only) — A preset that auto-fills slides with themed images.

Tone & Voice — Brand section holding Do's and Don'ts (up to 10 each).

Trending Content — Curated bank of high-performing example pieces, browsable per industry. Click Remix this to start from one.

Type my own (text-driven formats) — Generation mode where you provide the exact script text instead of letting the AI write it.

V

Video Hook & Demo — Format. Reaction-style hook into a product demo. Best for direct response.

Videos by Format (Analytics) — Pie chart showing your render mix across the five internal format families: b-roll, carousel, kinetic-type, scene-swap, talking-head. These map to: Clip Montage, Image Carousel, Text Story, Meme Reaction, Video Hook & Demo respectively.

W

White-label output (Enterprise plan feature) — Removes Prolifik branding from rendered video.

Workspace — Your entire Prolifik account. Holds many brands, many users (on Enterprise), all rendered pieces, all automations, all calendars.