Content Automations Guide

Automations turn one brief into 25, 100, 250, or 500 pieces. They live at /automations.

The list view

Top-line stats:

• Active this month — automations that have generated pieces in the current billing period.
• Pieces ready / total — across all your automations.
• Five summary tiles: AUTOMATIONS · PIECES TOTAL · READY TO POST · IN PROGRESS · NEEDS ATTENTION.

A table with columns:

• Format & topic — format icon + name (e.g. Image Carousel) and brand badge with piece count.
• Progress — bar showing rendered / total (e.g. 25/25).
• Status — READY, IN PROGRESS, NEEDS ATTENTION.
• Created — relative date.

Filters: Status (all statuses), Format (all formats), and a sort (Newest by default). A search field above runs against topic, format, and brand.

Click any row to open the automation detail page.

Creating a new automation

Click New Automation (top-right) or visit /automations/new.

The flow has four blocks:

1. Format

Pick one of: Image Carousel · Text Story · Meme Reaction · Clip Montage.

Note: Video Hook & Demo is currently produced via the manual content flow only — automation coverage for it is on the roadmap.

2. Brand & volume

• Brand — dropdown of every brand in your workspace.
• Count — number of pieces to render. Quick presets: 25 · 100 · 250 · 500 · 1000. Fine-tune with the − / + steppers.

The header shows your usage in real time, e.g. "You have 12 automations created this month · this will be #13."

3. Render mode

Two options:

• Render now & decide later (default) — pieces render and land in your Library + Pulse. You then swipe to approve in Pulse, and approved pieces auto-queue to the Calendar.
• Render & download zip — pieces render and you receive a zip of MP4s. They do not enter Pulse or Calendar.

There's an in-line note clarifying: "In 'decide later', pieces go to your Library and Pulse so you can swipe-approve, then pick times from the Schedule dialog on the automation page."

4. Customize assets (optional)

An expandable section to override defaults — provide specific images, theme overrides, or an asset library scope for this run.

Click Start rendering to launch.

How the queue is processed

Automations render in the background. As pieces complete:

• Their status flips Rendering → Ready.
• They appear in the Library with the AUTOMATION source label.
• (If the mode is "decide later") they appear in Pulse for swipe approval.

A 500-piece automation typically completes in tens of minutes for text-driven formats and longer for image-heavy formats. Pro tier includes priority rendering which processes Pro automations first when the queue is busy.

Schedule dialog (per automation)

From the automation detail page, the Schedule dialog lets you bulk-pick when the approved pieces should publish. Options include:

• Default schedule — use the brand's posting slots; pieces drip out one slot at a time.
• Custom range — e.g. spread 100 pieces across the next 30 days, 3–4 per day.
• Specific dates — pick exact slots.

This is the lever for filling a calendar with one click after a big automation finishes.

Source attribution

Every piece an automation produces carries:

• A pointer back to its automation ID (visible in the URL of the automation detail page, e.g. /automations/49e5eb37-...).
• The AUTOMATION source label in the Library and the Calendar list.

If a piece performs unusually well, you can trace it back to the automation that produced it — useful for re-running the same brief at a higher volume.

Plan limits

A 500-piece automation on Pro consumes the full monthly cap in one run; many users prefer 2× 250-piece automations spread across the month.

Tips

• Start with a 25-piece automation. Use it to validate the brief, the brand voice, and the format before scaling.
• Keep a "decide later" + Pulse loop on Pro. It costs nothing extra and dramatically improves median quality (rejected pieces don't burn credits).
• Use specific Content Angles per automation. Setting an angle on the brand and running an automation under it gives the AI a sharper aim than a one-off prompt.
• Mix formats across separate automations. A single brief, run once for Image Carousel and once for Text Story, will surface different angles on the same idea.
• For agency/multi-brand work, run one automation per brand per format per week. That's typically 12–28 pieces × 4 formats × 3 brands ≈ 200–300 pieces/week — comfortable on Pro.