Prolifik produces five formats. Each is engineered for a specific behavior on short-form platforms — saves, watch-time, click-through, or virality. You can generate one, several, or all five from the same idea.
Pick a format from the top tabs at /content/{format} or pick from the four supported in the New Automation flow at /automations/new.
Note: Video Hook & Demo is currently available in the manual content flow. Automations cover Image Carousel, Text Story, Meme Reaction, and Clip Montage.
1. Image Carousel
Smooth transitions, bold overlays.
Slides slide between branded images with text overlays and audio. Works for product showcases, listicles, and educational breakdowns. Historically the format that gets the most saves.
Inputs
- Mention your brand name (Yes/No)
- Theme — pick from the theme picker; auto-fills slides with themed images
- OR Images — upload your own or pull from Library; leave empty for AI-generated visuals
- Prompt — e.g. "5 morning habits that changed my life"
Best for
- Education, frameworks, "X things every Y should know"
- High-save content (people screenshot or save for later)
- Brand consistency through theme presets
What you'll see in the editor
- Trending Content carousel with 20+ industry filters: All, B2B App, B2B SaaS/Platform, B2C App, Course/Digital Product, E-Commerce, Personal Brand, Beauty, Career/Employment, Health, Music/Entertainment, Finance, Fitness, Productivity, Relationships, Self Improvement, Spirituality, Study, Supplement, Travel.
- Click Remix this on any trending example to start from a proven structure.
2. Text Story
Bold text. Zero assets needed.
Bold text that appears word by word over a video. No images required. Trending right now for hot takes, tips, and opinion pieces. Fastest to produce, often the best performing.
Inputs
- Mention your brand name (Yes/No)
- Text — choose AI writes it or Type my own
- Prompt — "What should this video be about?"
Best for
- Speed (no asset gathering)
- Opinion content, hot takes, tips, contrarian angles
- A/B testing copy without re-shooting visuals
3. Meme Reaction
Go viral with memes. Zero effort.
An AI avatar reacts on screen while your content plays behind them — the exact format dominating TikTok and Reels. Pick a trending template, drop in your content, let the algorithm do the work.
Inputs
- Mention your brand name (Yes/No)
- Text — AI writes it or Type my own
- Prompt — "What should this video be about?"
Best for
- Native virality on TikTok/Reels
- Reacting to news, trends, screenshots, tweets
- Brands that want a personality in-frame without filming
4. Clip Montage
Cinematic clips. Zero filming.
Auto-fills your video with cinematic clips from a selected category, layered with AI-written overlay text and audio. Perfect for lifestyle, vlog-style, and evergreen content.
Inputs
- Mention your brand name (Yes/No)
- Text — AI writes it or Type my own
- Prompt — "What should this video be about?"
Best for
- Travel, fitness, beauty, productivity — anywhere a "vibe" matters
- Evergreen library content that ages well
- Filling time slots without burning original footage
5. Video Hook & Demo
Show the product.
Opens with a trending reaction-style hook that grabs attention, then naturally transitions into a demo of your product. Built for direct response — drives traffic and converts viewers into customers with no filming, no editing.
Inputs
- Mention your brand name (Yes/No)
- Text — AI writes it or Type my own
- Prompt — "What should this video be about?"
Best for
- SaaS demos, app demos, course pitches
- Direct-response paid social
- "First touch" content for founder-led growth
Picking the right format
| You want… | Reach for |
|---|---|
| Saves and educational depth | Image Carousel |
| Pure speed and a hot take | Text Story |
| Native virality on TikTok | Meme Reaction |
| Cinematic vibe without filming | Clip Montage |
| A demo that converts | Video Hook & Demo |
The healthiest pattern we see: 40% Image Carousel + Text Story (volume), 30% Meme Reaction (reach), 20% Clip Montage (evergreen), 10% Video Hook & Demo (conversion). Tune to your funnel.
Output
Every format renders to vertical video sized for Instagram Reels, TikTok, and YouTube Shorts. After render you can:
- Save to Library (default after generation)
- Schedule to a specific Calendar slot
- Download the MP4 / asset bundle
Ready to create short-form videos?
Paste your website URL, generate on-brand videos, review them in Pulse Mode, and auto-post the best ones.
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